The partnership between Pastificio Di Martino and Barbie kicks off in 2021 , which aims to enhance family time and promote the right to play and food for everyone . The project sees starred chef Cristina Bowerman, ambassador of the initiative and icon of female empowerment, at the forefront.
On the shelves, a selection of Pasta Di Martino is tinged with pink and our iconic gift boxes are dressed in bright colors to tell a project full of values. The tin boxes contain everything you need to have fun at home with your family, cooking together with Barbie: a wide selection of Di Martino PGI Gragnano pasta shapes combined with Barbie Pasta Chef , colorful Barbie aprons for adults and children and a Barbie recipe book that brings home the values of sustainability, the fight against food waste and the prevention of childhood obesity through a healthy and balanced diet.
With the Department of Experimental Medicine of the University of Campania Luigi Vanvitelli , we have created delicious recipes deeply linked to the seasonality of the products and adapted to the different territorial realities. Pasta, a democratic daily food, can be revolutionary and powerful : thanks to its great versatility and ability to connect people around the table it becomes an important key for new reasoning in the family, opening a necessary and fundamental dialogue with the generations of the future .
The collaboration between Pastificio Di Martino and Barbie supports the work of Food for Soul , the international non-profit association founded by Massimo Bottura and Lara Gilmore . With the aim of ensuring access to food and play for all, we donate pasta and games to families facing periods of insecurity, in FFS Refettorios around the world.